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M.I.L.F life the label is your go to Australian fashion & lifestyle brand for the modern mama. No ordinary label, think on trend, curated collections that defy stereotypes and empower women to own the best job in the world (mamahood).

Always at the forefront of fashion, M.I.L.F life the label is the game changer in mama-wear. This statement brand delivers must-have pieces in season trending colour palettes to ensure every mama’s wardrobe is always on point.
On the Founder -  M.I.L.F life the label is the brainchild of founder Lana Joy who in 2014, as new mum to Riley created ‘M.I.L.F life’, a visual blog on Instagram. M.I.L.F life connected Lana Joy with like-minded mamas where she spread the message that "having a child and having style isn't oil and water".

With a growing Instagram mama squad, 2016 saw Lana Joy courageously step away from her highly successful career in radio to further the M.I.L.F life movement. Mums all around the world including Kelly Rowland now proudly wear her brand M.I.L.F. life the label.